Page 38 - The Book - CK
P. 38

CONCEPT FREEZE





                                                  The concept freeze marked the point at which the final design
                                                  direction was confirmed for development. After evaluating
                                                  sketches, 3D studies, and the hybrid concept, all decisions
                                                  regarding form, proportions, colour palette, materials, and
                                                  functional features were locked in. This ensured a cohesive,
                                                  well-considered design that balances the playful, expressive
                                                  qualities inspired by Martine Bedin with the iconic identity of
                                                  the Polaroid 635 CL, providing a clear blueprint for
                                                  prototyping and refinement.
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