Page 38 - The Book - CK
P. 38
CONCEPT FREEZE
The concept freeze marked the point at which the final design
direction was confirmed for development. After evaluating
sketches, 3D studies, and the hybrid concept, all decisions
regarding form, proportions, colour palette, materials, and
functional features were locked in. This ensured a cohesive,
well-considered design that balances the playful, expressive
qualities inspired by Martine Bedin with the iconic identity of
the Polaroid 635 CL, providing a clear blueprint for
prototyping and refinement.

