Page 50 - The Book - CK
P. 50

COMMERCIAL PHASE





             The commercial phase focused on preparing the redesigned Polaroid 635 CL for market
             launch. This involved finalising materials, colours, finishes, and assembly processes to
             ensure the design could be manufactured efficiently while retaining its playful,
             expressive character inspired by Martine Bedin. Attention was also given to branding
             and advertisement strategies, highlighting the camera’s nostalgic charm, iconic
             silhouette, and contemporary reinterpretation to engage and attract the target audience.
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