Page 2 - Alice Collins

Alice Collins About me...

3rd Year Product Design My name is Alice Collins, and I am currently just finishing up

Innovation my 3rd year of Product Design Innovation.
I have always been regarded as a creative individual by

Skills friends and family, and those who know me well will agree

that my mind is always racing with new ideas.

From my early teens, I knew that I yearned for a college

course which would allow me to let loose on my creativity.
As time went on into my later teens, I became more and
► Design sprint 2019, 2021, 2022

► Cubbie award 2021 more interested in Design courses across the country. I

► Shortlisted for Smarter Travel Award soon knew that it was only a matter of time before I ended

Finals up in this course, as I craved to be around like-minded
individuals and learn even more creative skills.

Thesis Abstract

My thesis will examine the tactics and methods in advertisements which objectify people, mainly throughout the 1960’s to

1990’s in media. However, other time periods in history will also be looked over regarding the aforementioned and following

themes. This objectification began as a marketing technique in order to create advertisements that would seem to be more

effective in capture people’s attention, by channelling their natural biological values. These values being ingrained within the

human body and mind, to automatically give a response to seeing an attractive individual on screen. However, this manner

often resulted in the misrepresentation of people, and a plethora of stereotypes being created. Though this misrepresentation

can happen to anyone, women became the main victims.

My thesis will be divided into three main themes: the first, Semantics, Visual Communication and Semiotics of said

advertisements, Women in Culture and Society being the second, and the Gendering of Products on the Market being the

third. Each of these themes will tie into each other and certain aspects of each will be shared amongst headings.

The aforementioned themes will be analysed and broken down, and also be supported by academic articles using the Harvard

referencing system. Further themes, not yet decided, are to be explored also. The keywords throughout this literature review will

be objectification, semantics, advertisements, and gendering.

Design Philisophy

I believe that good designs are like dreams. They are occasionally wacky, often interesting, but always completely original.