Page 33 - Kim Tee Hong MDP Book
P. 33

STYLING ANALYSIS                                                                                                                                                                              KENYA HARA / PHILIPS








            X - PHILIPS                  O - ZEN SHAVER                                                                        PARTS CHANGES AND RETAINS





                                              1        2         3        4        5                                            HANDLE                                            SIMPLER



             SIMPLE                                    O                  X                              COMPLEX                SOCKET FOR PLUG                                   USB - C INPUT



             SMOOTH                           X                 O                                          ROUGH
                                                                                                                                SHAVING HEAD                                      SLEEKER


             GRACEFUL                        O         X                                               AWKWARD
                                                                                                                                ADAPTER                                           USB - C CABLE


             PASSIVE                         O         X                                             AGGRESSIVE
                                                                                                                                DECALS                                            REMOVE “WET & DRY”

             WEAK                                               O         X                               STRONG
                                                                                                                                ON/OFF BUTTON                                                             -

             LIGHT                                     X        O                                            HEAVY

                                                                                                                                BATERRY INDICATOR                                                         -
             ROUNDED                         O                   X                                      ANGULAR

                                                                                                                                RELEASE BUTTON                                                            -
             CURVED                           X        O                                                STRAIGHT


                                                                                                                                TRIMMER                                                                   -
             SOFT                            O         X                                                      HARD



             SLOW                                               O         X                                    FAST             FOILS                                                                     -



             FEMININE                                  X        O                                     MASCULINE                 INTERNAL COMPONENTS                                                       -



            The styling of the zen shaver strive for neutrality and project as less company                                    Essentially this product intervention aims to reinterpret the overall appearance
            individualistic flairs to allow user to engage with the shaver in their own way.                                   of the shaver without mendling with the internal components as there is no

                                                                                                                               reason to change a perfectly working shaver electronic-wise.








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