Page 42 - Process_Book_Cheryl_Brewster
P. 42

3. Exploration - Ideation

















                               Direction and next




                               steps                                                                                                 Make it useful                                Make it easy                                 Prototype                                 Refine &


                                                                                                                                      Define & list all                          Adhere to the UX                           Create low-mid                                 perfect

                                                                                                                                         features &                                  principles to                              fidelity click                      Iterate until I find
                               The researcher pursued idea two, the social
                                                                                                                                        functions to                                  create an                                   through                               a solution to
                               app to connect parents on their own terms.                                                            ensure it solves                           inclusive and easy                         prototypes to test                         solve the users

                               From the research results, parents are looking                                                         the challenges                           to use  application                               with users                              challenges

                               for a deeper connection to alleviate loneliness,

                               especially during those early months. They

                               want to form friendships through common

                               interests in a flexible way.












                                              Make it useful                                Make it easy                                 Prototype                                 Refine &

                                               Define & list all                          Adhere to the UX                           Create low-mid                                 perfect

                                                  features &                                 principles to                               fidelity click                      Iterate until I find
                                                 functions to                                  create an                                   through                              a solution to
                                              ensure it solves                          inclusive and easy                          prototypes to test                        solve the users

                                              the challenges                            to use  application                               with users                             challenges












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