Page 12 - Cian McEvoy Year 3
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                                                                                 Appearance:                           Colour:                           Influence:                              Style:
                                                   Texture:
                   A      esthetic            Matte/ Glossy Finishes               Gun Shaped                   Black accent elements.            heat gun has been influenced         ‘traditional’ Heat Gun style.
                                                                                                                                                    It is quite evident that the
                                                                                                                                                                                         The heat gun features a
                                                     Hard
                                                                                                                 Turquoise body with
                                                                                     Generic
                                                                                     Cheap
                                                                                                                                                  by all of other traditional heat
                                                Textured Plastic
                                              Glossy Rear Air Intake      Logo Sticker on center of body          Red switch button.           guns that are already on the market.
                                                                                                                     Metal Duct.
                                                                                 Multiple Split Lines
                                           Textured Plastic Hand Grip                Air Vents                   Yellow and Black logo           Similiar shape to a gun/ hairdryer
                  C        ost                           ABS Plastic Used: 250 Grams = 30 Cents                                                                     Pricing:
                                                             Price Per Part Breakdown:
                                                       Stainless Steel Used: 161 Grams = 17 Cents
                                                                                                                                                when compared to other similar products (€12.50 - €334.95).
                                                           Fibreglass Circuit Board = 50 Cents                                                  Competitive price point (€12.50). Bottom of the range price
                                                                 Fan Motor = 61 Cents

                                                                                                                                                                             Customer Profile:
                                                                                                                                      Product Appeal:
                                                Target Market:
                  C       ustomer              Home Improvement            How Does It Appeal            Who Would Buy It?:           Cheaper than other        Needs to preform renovations On a budget. Has to
                                                                                 To Them?:
                                                                                                                                                                 Male, 32, Home Owner. Purchased his first house.
                                                                                                          Home/ Novice DIYers
                                                                                 Inexpensive
                                               Students/ Adults with
                                                                                                              Low Budget
                                                 Home DIY needs                  Easy To Use                Students/ Adults       Competitors on the market.         strip paint off walls and remove flooring
                                                                                                                                      Easy/ Simplistic to use
                                             Male Dominated Market            Simplistic Features      Home Improvement Stores         Easy to buy in store    Female, 21, Student Renter. Wants to redecorate her
                                                   Home Owner                  Simplistic Design                Crafters                                        Room and repaint her walls To match her aesthetic
                                                                                                                                                             on a Budget. Wants a simplistic And inexpensive heat gun.
                  E    nvironment           Impact on Environment in                      Energy Required                                          Product Recyclability:              Operating Environment:
                                                 It's manufacture,
                                                                                          For Production?:
                                                                                                                                                                                            Indoor/ Outdoor,
                                                                                                                                                                                             Stripping Paint
                                                 use & disposal?:
                                          This product is mass manufactured    The materials used in this Product require mining   The outer ABS shell is recyclable. The cardboard packaging   Stripping Wallpaper,
                                                                                                                                                                                           Removing Flooring
                                               And therefore, is not Eco     and as a result this requiresa lot of energy to be used.  is recyclable. The plastic bags are not recyclable.   Upholstering Furniture,
                                               Conscious or sustainable.      It also requires energy to process and manufacture.   Internal components could potentially be reused?      Thawing Frozen Pipes
                                                        What Features Indicate Safety?:
                   S    afety              The on/ off/ temp setting button is molded in Red to indicate the   The product is CE certified and features numerous safety        220V - 240V / 50 HZ
                                                                                                                            Is the product safe?:
                                                                                                                                                                                  Ratings:
                                         Product will be activated once this is pressed. Matte plastic texture to
                                                                                                                    however, are not featured on the packaging.
                                               improve grip without extra material costs (eg. rubber grip)      warnings inside the instruction booklet. These warnings

                   S    ize                              The product is intended for one handed use. Upon carrying                  Weight:                     Physical [L x W x H](MM):
                                                                          Ergonomics:

                                                   out user testing, I found the product to be awkward to hold for a longer
                                          period of time and not ergonomic or comfortable to use. Proportions for the hand grip are   700g                            250 X 85 X 200
                                             too wide. A rubber grip and remold of the handle would greatly benefit this product.
                  F     unction                         The heat gun features one rocker button that serves                                        The purpose of a heat gun is to help remove paint off of walls,
                                                                                                                                                                        Purpose:
                                                                     Features/ Functions:

                                                            as an on/ off button, and also temperature
                                                                                                                                                                 Furniture, Thawing Frozen Pipes.
                                                                      control (300°C - 500°C).                                                         Stripping Wallpaper, Removing Flooring, Upholstering
                   M      anufacture                       ABS Plastic ( Main Body), Galvanized Steel (Heat Duct),                                               Injection Molded, Metal Extrusion
                                                                        Materiality:
                                                                                                                                                                      Construction:
                                                                  Steel Screws, Vinyl Stickers (Logo Stickers),
                                                     Copper Cables (Electrical Wires), PVC Cable Jacket (Covering Wires)                                        Screwed, Mica Paper Production
                                          Fiberglass (Motherboard), LDPE (Plastic Bag Packaging), Mica Sheet (Covering Metal Duct).
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