Page 23 - Eoghan Fallon
P. 23

Strenghts                                                                                                                                                                         Weakness
















                           Appropriate size                                                                                                                                        Button location

                                                                                       Price                                     Lack of grip






                                         Weight                                                                                                                 No standing charge








                 Quick speed change                                                                                                                                        Basic aesthetic
                                                                                                         S                    W











                                                                                                        O                       T
                             Button relocation                                                                                                                              Feminine marketed

                                                                                                                                                                            designs



                 Increase grip




                                                                                                                                                        Compeditor aesthetics


                                                  Standing charging





                                                                                                                                     Compeditor


                                                                                                                                     marketing




         Opportunitys                                                                                                                                                                                Threats
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