Page 51 - Maeve Whelan
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Brand






                  Essence





                  Wheel                                                                                          Connects                       Ambidextrous






                                                                                                   Educates                                                      Reliable


                                                                                                                                                                         Aesthetically
                                                                                        Empowers                                                                             Pleasing




                                                               What the product does for me?                                                 How would I describe the product?
                                                                                   Frees                                                                                            Modern





                                                                            Gives control                                                                                              Expressive








                                                                             High-Tech                                                                                                 Confident




                                                                               With the times                                                                                        Liberated





                                                                                        Educated                                                                           Determined





                                                                                                  Progressive                                                    Competent



                                                                                                                                                      Relief
                                                                                                                      Modern                                  How the product makes me feel?












                                                                                                 How does this product make me look?
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