Page 44 - Conor O'Shea

SWOT Analysis

There are many other well known
well known brand in the kitchen brands in the knife industry which
appliance industry which can boost Brand Reputation Competition means the Russell Hobbs carving
consumer confidence in the product knife faces competition in the market

High quality knives often require
special care and maintenance to
battery life 20 mins longer than Battery Life Maintenance retain their sharpness/purchase new
Daewoo blades which may drawback some
users
The knife is made from high quality lowest wattage in its price range with
stainless steel which is resistant to Quality Materials S W Wattage 120w whereas the Daewoo is 180w
corrosion and the Geepas is 150w

STRENGTH WEAKNESS

OPPORTUNITY THREAT
O T Consumer Preferences
shift in consumer preferences
can introduce complementary towards different types of kitchen
Product Expansion
products like spare blades tools or materials, it could affect the
demand for carving knives.

opportunity to expand online sales Counterfeits brand may face the risk of counterfeit
and reach a wider audience Online Sales products, which can damage its
reputation and sales.

Russell Hobbs can explore new Market Expansion Competition knife market is highly competitive,
markets to increase customer base with both established brands