Page 26 - Thomas Farrell
P. 26
Repersentation
wayfarer How are wayfarer sunglasses presented thoughout the ages?
Consumption
From the 50’s to today wayfarers are seen on many celebrities we concieve as
cool and classy giving the glasses a similar persona
On the road Exercising Casual Wear
Whatever the occasion wayfarers can be worn.
It is the persona that the frames are given from
celebrities that sets the frames apart from others
and one of the main reasons they are worn.
Production Design Intervention
Designed in 1956
Pop Art / Mid century modernism Protects eyes from uv rays
Wayfarer continues to be stylish Simple to use
On display when in use
Regulation
Old Advert New Advert
Identity
Company: Genuine since 1937
Ray Ban’s mission is “to help all see the beauty in life”
User: Casual wearers, outdoor activity persuers, Drivers etc. Panasonic tilt allows Frame fits comfortably
User Group: Anyone who seeks a pair of sunglasses that are light from top over ear
timeless, stylish, classy and instantly recognisable. Standard / Large
