Page 3 - Elena Morata
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Brief             03





                                                                                                                                                            Phase 1: Form Planing                                   05


                                                                                                                                                                                      Icon design bio               06
                                                                                                                                                                                    Company identity                07
                                                                                                                                                                                Form benchmarking                   08
                                                                                                                                                                                       Style tile board             09


                                                                                                                                          Phase 2: Concept Generation                                               11

                                                                                                                                                                                   Analysis of shape                12
                                                                                                                                                                                            Concept 1               13

                                                                                                                                                                                            Concept 2               14
                                                                                                                                                                                            Concept 3               15
                                                                                                                                                                           Concept development                      16
                                                                                                                                                                                           Final design             17



                                                                                                                                           Phase 3: Design Development                                              19

                                                                                                                                                                                           Justification            20

                                                                                                                                                                                                  Details           21
                                                                                                                                                                                              Materials             22
                                                                                                                                                                                                    Parts           23
                                                                                                                                                                                           Dimensions               24
                                                                                                                                                                                              Hero shot             25
                                                                                                                                                                                   Design in context                26


























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