Page 72 - Ming Ho Choy (Milo)
P. 72
Personal branding
The core idea behind this logo is a stylized, interlocking
representation of my initials: M.C. (Milo Choy).
The use of two distinct colors highlights the individual letters
while reinforcing the idea of balance and duality.
The redesign of the classic Polaroid 635CL into the Poloarid MC-2000 is rooted in
the design principles of Kenya Hara. Kenya Hara's minimalist philosophy, focusing
on "emptiness" and essential design, combined with the iconic Polaroid 635CL.
Packaging:
The box avoids a glossy, hyper-industrial finish. Instead, it utilizes unbleached or
recycled paper stock (like a fine card or pulp) with a visible texture or subtle fibers,
lending it a humble, natural, and imperfect quality.
Simplicity:
The form is a clean, modular rectangular box. There are no garish graphics,
photos, or busy text blocks. The focus is on negative space (Ma), allowing the
design elements to breathe and creating a sense of tranquility and elegance.
"The Poloarid MC-2000 does not boast its technology; it disappears into the user's hand,
allowing the clarity of the design to focus attention entirely on the photographic moment
and the physical, tangible instant print that emerges."
