Page 11 - Brand Like a VIP by Aundreana J.

Page 10
02
The first steps to creating your branding strategy.
In order to create a branding strategy that will be successful and add value to your business, you first need to begin with a solid foundation. Much like with a house, if there are cracks in the foundation it will not be long before the whole thing crumbles. While setting out and clearly defining your brand may feel like it takes a lot of time to do, it is an upfront time investment. Once everything is visibly developed and strategized, it will make the remainder of the business planning a breeze.
It is also important to note, however, that you should also be monitoring your branding strategy as your business unfolds. Monitoring should be a part of your admin and over time, it will become second nature. There will be more on this later, but first let us utilize three questions to determine the baseline for your brand. As we go on, it is essential to remember that everything needs to be very clearly defined. If you are confused about your branding, your audience will be too.