Page 9 - Brand Like a VIP by Aundreana J.

sensible to have a cultivated branding strategy from the outset, than have to do damage control and completely reinvent your online presence.
Additionally, branding can be a pre-emptive
form of marketing. It means you already have
a good reputation in the eyes of your audience.
In the unfortunate circumstances that a bitter
and disgruntled customer, or unprofessional competitor tries to discredit you or spread negative misinformation, you will already have a robust platform. Already having a strong positive brand association makes your brand more stable and able to withstand shocks and will also provide less of a need for crisis management.
“Good branding helps attract more clients.
It encourages engagement and feeds credibility.”
A strong brand creates a bond with your customers before you attempt to market your products or services to them. It means they are already on your team and want you to succeed. Now that the idea of branding has been well-established in your mind, it is time to begin, or revamp, your own. When reading the following chapters, you may find it helpful to stop and write down any thoughts you have or any answers to the questions posed.
Being able to understand what, why and how things apply to your personal circumstances is essential
in succeeding to create a valuable and credible branding strategy.