Page 23 - DX Summit 2021 White Paper

Inspiration

To create Munchies, a marketplace for snacks,
Unilever approached the consumer directly. NOTES

Facts To Remember

Munchies is currently active only in Karachi

It has a 4.5star rating on the Google Play Store

250k+ downloads and 50k+ monthly active users

Key Takeaways

“Don’t Stop Imagining, Be Persistent”

Brand name is important but not the core reason

for survival

Consumer only associates with the brand to a
DX2021
certain level. After that they are interested in the
quality and taste of the product

Reach our target market and achieve best results
through digitization