Page 33 - Marketing your home

Engaging Open Houses

Whether it be in-person or a dynamic virtual tour,
open houses are one of the most important ways
buyers connect with your home.

59%

Of homebuyers

attend an open house
during the home

shopping process*

45%

Of open houses have
been virtual since the

launch of our virtual
open house tool**

*Zillow Group Consumer Housing Trends Report, 2019 survey data.
**Compass Livestream: Virtual Open House vs In-Person Open House.
6.1.2020–8.31.2020.