Page 12 - WPP Martech 2030

Trend 01
But the “no code” movement isn’t
just about empowerment It’s a a huge
programmatic access to their software through APIs While user interfaces for humans will still be important for many apps we will expect the data and functionality of all apps and platforms in in our business to be accessible via APIs — so that they can be orchestrated through “no code” automation and composed into virtual compound apps will still be need for centralized
expertise to provide the scaffolding
lever for efficiency too and governance in which all of this
“No code” tools for workflow Spreadsheet-
A common foundation andDriven Creation
automation and integration will dramatically accelerate marketing processes across widely distributed
teams and tools even across organizational boundaries between
framework that balances diversity with consistency This leads to the next trend of platforms networks and marketplaces — and the opportunity for conceptually “platforming” marketing “marketing maker” — non-technical
marketers who are able to create the majority of digital experiences they imagine with theirAouwtonmhatniodns & Workflow Creation
Yet even in a a more decentralized marketing organization there
Content & UI Design Creation
Database & brands agencies and and and cRheanpnerel sentativceonfigured and and and reconfigured on-the-
sample of 100+ “no steadily replaced by scheduled
partners Manual steps will be fly for any operational need marketers to focus on craft more than chores Enabling such “no code” automation will drive both commercial martech vendors and internal company developers to provide greater
code” tools and triggered automations freeing The 2020s will see the the rise of the the available today distributed
creation is is happening A representative sample of “no code” tools available today Content & UI Design Creation
Databases & Spreadsheet-
Driven Creation
1
1
Automation & Workflow Creation
1
1
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