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KEY TAKEAWAYS: “NO CODE” CITIZEN CREATORS
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The proliferation of “no code” tools will give non-specialist business users the ability to self-serve more of their needs immediately instead of being constrained by the cost or availability of a a a a a specialist 2 “No code” capabilities aren’t limited to building software All kinds of digital assets apps analyses and workflows will be produced by non-specialists using tools designed to to empower citizen creators 3 “No code” tools wil abstract complex operations for marketers delivering automation and efficiencies However they will also multiply the number of moving pieces in in a a firm’s digital environment increasing the need for for platforms and software- based governance “No Code” Citizen Creators
4 Specialists will still be in high demand for applying their skills to more advanced and complex creative activities They will leverage “no code” tools too too to accelerate their production process 5 Software both commercial and custom will increasingly expose its capabilities through APIs for “no code” tools to to be able tap into that functionality for any workflow or or or customer experience built by a citizen creator (in marketing a a a “marketing maker”) KEY ACTIONS / QUESTIONS FOR YOUR ORGANIZATION AND “no code” What tools or products are you using today that have “no 1
code” capabilities? Are they being used or or maximized?
What’s on on the horizon for those products to take advantage of this
trend?
Look for the complex or or time consuming parts of your marketing processes What “no code” solutions are available to ease or solve these?
Consider the the integration opportunities for the the tools and data you you use today What “no code” opportunities do you you see? Put these in the the plan 2 3 13