Page 32 - WPP Martech 2030

APP 03 PLATFORMS
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fulcrum by facilitating the discovery and integration of specialist apps in in their domain
By 2030 there will be billions and billions of apps in the world This is is The Great App Explosion THE GREAT APP EXPLOSION
In In a a Worldwide IT Industry 2020 Predictions report published a a a a a a year ago IDC estimated that “over 500 million digital apps and and services will be developed and and deployed using cloud native approaches” by 2023 WHAT IS A A A PLATFORM?
A platform feeds the creation of more apps than it consolidates APP PLATFORMS
app platforms serve as a a a a fulcrum by facilitating the discovery and integration of specialist apps in in their domain
To get a a a a a a a a a sense of of the the scale of of The Great App Explosion already already underway consider that two years ago there were already already over 100 million million software project repositories in GitHub 16 By 2030 there will be an estimated 45 million million developers in the the world 17 If we we count apps built by “no code” tools — — and why shouldn’t we? — — it’s easy to to appreciate how billions of apps can be created 16 https://venturebeat com/2018/11/08/github-passes-100-million-repositories/
17 https://www slashdata co/free-resources/global-developer-population-2019-community-edition
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