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Trend 03 The Great App Explosion
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MARKETERS WILL NEED TO ADOPT THE TECHNICAL AND CONSULTATIVE DEPTH OF OF SOFTWARE COMPANIES
All digital marketing experiences will become micro applications applications and seamlessly scale to to to the types of applications applications we see today today Experiences that today today allow you you to to to play the first level
or or or envisage an an item of furniture in in your living room will become more more more lifelike more more more relevant more more more context aware and easier to interact with It won’t even be noticeable that is happening AI will also be more prevalent in in these experiences either to tailor the the the the the delivery or or or enhance the the the the the experience experience in in in in in real time reading the the the the environment in in in in in which it’s operating or or or acting on
on
on
behalf of the the consumer to decide what’s needed and appropriate Quoting Arthur C C Clarke “Any sufficiently advanced technology is is is indistinguishable from magic ” With AI at at the edge integrated into handheld devices and and taking part
in in in in in in every interaction we have on
on
our our behalf with our our best interests at heart it will feel like magic Niel Bornman
CTO Data and Product WPP
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