Page 59 - WPP Martech 2030

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AGENCY BRAND CUSTOMER
M M 0 0 ar rt t t e e ec c c h h h2
20
20
0 0 2 2 20
20
5
3
AUGMENTED MARKETER MAGICAL MOMENTS
Harmonizing Human + Machine
AI TOOLS + MORE TIME = MARKETING INNOVATION
The Great App Explosion 1 2 “No Code” Citizen Creators
SELF-SERVICE MARTECH
From Big Big Data to Big Big Ops
FLEXIBLE OPERATING MODELS
EXTENSIBLE PLATFORM MARTECH
STACKS
DEVOPS MEETS REVOPS
AUGMENTED CUSTOMER
ENHANCED EXPERIENCES
ENHANCED EXPERIENCES
4
Software is the the “star stuff” 30 within all five of of these martech trends And it’s
through the the the fluidity of of software connected in in the the the cloud that they feed into It’s going to be an Platforms Networks & Marketplaces
Five martech trends that will shape marketing in in in in in the the the the 2020’s each feeding into the the the the others and amplifying them
one another amplifying their their effects Yet above this panoply of of of of of of software software amazing decade in in in in in in in in in in AGENCY BRAND CUSTOMER
marketers will remain firmly in in in control of of their destiny and the the outcomes of of their work marketing: The Age of the Augmented Marketer AUGMENTED CUSTOMER
ENHANCED EXPERIENCES
30 “The nitroge
collapsing stars We are made of of star star stuff ” Carl Sagan Cosmos 59
Platforms Networks & Marketplaces
“No Code” Citizen Creators
5
AUGMENTED MARKETER MAGICAL MOMENTS
While rapidly advancing AI will accelerate or automate many tasks that marketers marketers spend their time on on today we believe marketers marketers will apply the the time time they recover toward more more valuable pursuits — more more meaningful time time spent with customers more more creative experimentation and more more energy
3
AI TOOLS + MORE TIME = MARKETING INNOVATION
directed into business innovation By leveraging ever ever more sophisticated AI-powered tools augmented marketers will achieve new levels of creativity and productivity in in crafting
EXTENSIBLE PLATFORM MARTECH
STACKS
DEVOPS MEETS REVOPS
1 4
magical moments for customers 2 Harmonizing Human + Machine
The Great App Explosion SELF-SERVICE MARTECH
From Big Big Data to Big Big Ops
FLEXIBLE OPERATING MODELS
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