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About the Authors
Scott Brinker is the editor of
the chiefmartec.com blog, the founding program chair of the MarTech conference, and the VP of platform ecosystem at HubSpot. His book Hacking Marketing is an international bestseller.
Jason Baldwin is the global head of product management at WPP.
About the Sponsor
WPP sponsored the development of this paper.
Copyright
This paper and its illustrations are copyright 2020 by Marketing Technology Media, LLC.
The opinions of the authors do not necessarily reflect the opinions of the sponsor or any of the organizations
with which they are affiliated.
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