Page 14 - Increase Your 2020 Sales

You should expect some resistance and push-back initially. Remember these are
salespeople who must be strong enough and confident enough to allow themselves to be
recorded. If they are neither, you might have the wrong person in the sales seat.

Make sure you do these three things:

1. Keep and archive the really good audio performances and use them for training new
people and for conducting more effective sales meetings.
2. Give your people several chances to record so they can practice to perfect. Allow them to
submit the recording they feel is their best effort. This leads to the improvement of skill
through self-practice and evaluation.
3. Create a competition by implementing a “Sales Skills Contest”. Create a round-robin
event with teams. Each team practices, role-plays and records their best role-plays for the
specific skill like The Initial Call. Each team then nominates their best participant to
compete against the other teams’ nominees. The winning team and individual get a prize.

To find out more, visit our Sales Productivity Tools resource below:

https://blog.anthonycoletraining.com/sales-productivity-tools

Anthony Cole Training Group, LLC

Cincinnati, Ohio
www.anthonycoletraining.com

(877) 635-5371

©ACTGLLC 2020 Page 13