Page 2 - Increase Your 2020 Sales
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Increase Your 2020 Sales with these
Sales Productivity Tools
By Tony Cole, Co-Founder and CLO
I recently started working with the Moeller High School football team and am inspired to share
some of my experiences. Coaching football and coaching sales have many commonalities and
my recent season with Moeller helped me identify 9 Football Related Sales Productivity Tools
that, when used by managers and salespeople, will create more productive and effective sales
results.
From 1963 to 1984, I either played football or coached football. It was in my blood, it defined
me and it was all that I thought about. My language and thoughts were always tied to the game,
the sport, and the competitive nature of football. I often think and talk like a football
player/coach even now in my role as a sales coach!
• “You’re out of bounds.”
• “That’s a Hail Mary!”
• “You must have played without a helmet”
• “That’s a long shot”
• “What do we have to do to win?”
Understanding the game and all that goes into coordinating a successful football team requires
consistent study, planning and practice. Like a high-performing sales team, a winning football
team requires that each player and coach possess a high level of desire and commitment to:
1. Teammates, 2. Skill Development, 3. Disciplined Practice, and 4. Courage, Motivation and
Respect for one another.
Working with the team and other coaches at Moeller, I discovered the parallels between the two
challenging “sports” of sales and football. The sales productivity tools described below are
inspired by practices and systems that improve players and performance. Selling is a competition
and, as in football, the right team, perfect practice and planning wins the game and the sale.
©ACTGLLC 2020 Page 1
