Page 9 - Tract Ads
P. 9
DATA-DRIVEN AUDIENCE
OFFLINE DATA
Location data paints the picture
of who the audience is…
Where they’re going…
Where they’re purchasing…
Then, it categorizes them based
off of the pattern of physical
visits
ONLINE DATA DMP TARGETING
Online habits and behaviors Advanced audience
Hobbies and interests 3rd-party data
Buying patterns A granular profile of our
audience
Propensity and intent to
purchase
