Page 5 - PROMOTIONAL CATALOGUE 2024
P. 5

PERSONALISATION TECHNIQUES
       PRINTING                                     ROTARY PRINTING
       PRINTING IS THE MOST POPULAR AND COST EFFECTIVE   A TYPE OF SCREEN PRINTING IN WHICH THE PRODUCT IS
       TECHNIQUE AND CAN TAKE THE FORMAT OF PAD     ROLLED ALONG THE SCREEN SO THAT THE PRINT COVERS
       PRINTING  (ALSO KNOWN AS TAMPO) OR SCREEN    THE CIRCUMFERENCE OF THE PRODUCT, CREATING A
       PRINTING. PAD OR TAMPO PRINTING INVOLVES THE USE   ‘WRAP AROUND’ PRINT.
       OF A PAD TO APPLY THE INK TO THE PRODUCT. SCREEN
       PRINTING APPLIES THE INK VIA THE USE OF A STENCIL
       PLACED ON A POROUS MATERIAL SCREEN.

       TRANSFER PRINTING                            LITHO PRINTING
       A  PRINTED  IMAGE IS  APPLIED TO  THERMAL PAPER   LITHO PRINTING IS A METHOD USED TO PRINT TEXT
       WHICH IS THEN TRANSFERRED TO THE ITEM VIA A HEAT   OR ARTWORK ONTO PAPER. THE REQUIRED IMAGE IS
       PROCESS. THIS TECHNIQUE IS IDEAL FOR REPRODUCING   ETCHED ONTO A METAL PLATE AND THEN TRANSFERRED
       FOUR COLOUR  PROCESS LOGOS ONTO MATERIAL BASED   TO A RUBBER ROLLER. THE IMAGE IS THEN TAKEN FROM
       PRODUCT.                                     THE ROLLER AND APPLIED TO THE ITEM.



       DIGITAL PRINTING                             DYE SUBLIMATION
       PRODUCED USING INK JET PRINT MACHINERY. THE  4   PRINTING STARTS WITH FILMS THAT CONTAIN DYES;
       COLOURS, CYAN, MAGENTA, YELLOW AND BLACK, ARE   THESE ARE PLACED ON THE MATERIAL AND HEATED
       USED IN DIFFERENT QUANTITIES TO PRODUCE MILLIONS   UP BY THE PRINT HEAD. THIS CAUSES THE PIGMENTS
       OF DIFFERENT COLOURS AND SHADES. IT IS GREAT FOR   TO LEAVE THE FILM AND ENTER INTO THE MATERIAL
       PRINTING PHOTOS, FOUR COLOUR  PROCESS IMAGES   WHERE  IT COOLS AND RE-SOLIDIFIES.  THIS  CREATES  A
       AND MORE DETAILED LOGOS                      GENTLE GRADATION AT THE EDGE OF EACH PIXEL AND
                                                    BECAUSE THE COLOUR INFUSES, IT IS LESS VULNERABLE
                                                    TO FADING AND DISTORTION OVER TIME.
       LABEL/DOMING                                 EMBROIDERY
       SELF-ADHESIVE PRINTED LABEL. FOR DOMING ADD AN   STITCHES ONE OR MULTI-COLOURED LOGOS ONTO
       EPOXY DOME COVER MADE OF POLYURETHANE RESIN;   MATERIAL  PRODUCTS  USING  A  NEEDLE  AND  STRANDS
       IT’S  DURABLE, TOUGH AND  LONG  LASTING. THE  LABEL   OF THREAD OR YARN.
       AND DOMING PROCESS IS OFTEN USED TO ACHIEVE
       FOUR COLOUR PROCESS LOGOS AND CAN BE MORE
       COST EFFECTIVE THAN OTHER PRINTING METHODS, AS
       IT IS THE SAME COST REGARDLESS OF THE NUMBER OF
       PRINT COLOURS.
       ENGRAVING                                    ROTARY ENGRAVING
       A VERY INTRICATE PROCESS WHICH INVOLVES CARVING   THE PRINCIPLE IS MUCH THE SAME AS STANDARD
       THE LOGO INTO THE  ITEM, PRODUCING A PERMANENT   ENGRAVING BUT SPECIALIST MACHINERY ENABLES THE
       FORM OF BRANDING. IN MOST CASES ENGRAVING IS   ITEM TO BE ROLLED AS IS IT MARKED, ALLOWING THE
       PERFORMED BY SPECIALIST COMPUTER GUIDED LASER   BRANDING TO COVER THE CIRCUMFERENCE OF THE
       ENGRAVING MACHINERY.                         ITEM.



       IRON STAMPING                                DEBOSSING
       A HEATED METAL DYE IS PRESSED INTO THE SURFACE OF   DEBOSSING IS A TECHNIQUE THAT LEAVES AN
       THE ITEM WHICH LEAVES BEHIND AN IMPRESSION. THE   IMPRESSION OF THE LOGO ON AN ITEM. A HEATED,
       IMPRESSION IS THEN FILLED WITH COLOUR.       METAL PLATE IS APPLIED TO THE SURFACE OF THE ITEM
                                                    AND WHEN REMOVED IT LEAVES BEHIND A RECESSED
                                                    IMPRINT.


       FOIL BLOCKING                                PVC
       SIMILAR TO DEBOSSING  (AND USING THE SAME    PVC  (POLYVINYL CHLORIDE) IS A TYPE OF PLASTIC
       MACHINERY), FOIL BLOCKING LEAVES AN IMPRINT IN   WHICH  IS  EASY  TO  MOULD  AND  CAN  BE  PRODUCED
       THE ITEM, BUT THE DIFFERENCE IS THAT IT CAN ADD   IN MANY COLOURS. A BESPOKE MOULD IS CREATED
       COLOUR TO  THE  IMPRESSION. THE COLOUR IS  ADDED   INCORPORATING A LOGO IN VARIOUS SHAPES AND
       BY PUTTING A COLOUR FOIL BETWEEN THE DYE AND THE   DESIGNS AND IS THEN FILLED WITH THE LIQUID PVC
       PRODUCT. THE MOST POPULAR COLOURS TO USE ARE   AND LEFT TO SET AND HARDEN. SET UP COSTS ARE LOW,
       SILVER AND GOLD.                             ALLOWING SMALL ORDER RUNS.


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