Page 5 - PROMOTIONAL CATALOGUE 2025

Personalisation Techniques

PRINTING ROTARY PRINTING
Printing is the most popular and cost effective

technique and can take the format of pad printing
(also known as tampo) or screen printing. Pad or A type of screen printing in which the product is
tampo printing involves the use of a pad to apply the rolled along the screen so that the print covers the
ink to the product. Screen printing applies the ink circumference of the product, creating a ‘wrap
via the use of a stencil placed on a porous material around’ print.
screen.
TRANSFER PRINTING LITHO PRINTING
A printed image is applied to thermal paper which Litho printing is a method used to print text or
is then transferred to the item via a heat process. artwork onto paper. The required image is etched
This technique is ideal for reproducing four colour onto a metal plate and then transferred to a rubber
process logos onto material based product. roller. The image is then taken from the roller and
applied to the item.

DIGITAL PRINTING DYE SUBLIMATION
Produced using ink jet print machinery. The 4 A unique process where solid dyes are turned into
colours, cyan, magenta, yellow and black, are used in gas and then bond with the polymer molecules in

different quantities to produce millions of different a product. Dye-based inks are printed on special
colours and shades. It is great for printing photos, sublimation paper, which is then heat-pressed onto
four colour process images and more detailed logos a polyester fabric or polymer-coated product. The
heat causes the dye to turn into gas and bond with
the surface, transferring the image onto the product.
LABEL/DOMING EMBROIDERY
Self-adhesive printed label. For doming add an epoxy Stitches one or multi-coloured logos onto material
dome cover made of polyurethane resin; it’s durable, products using a needle and strands of thread or
tough and long lasting. The label and doming process yarn.
is often used to achieve four colour process logos

and can be more cost effective than other printing
methods, as it is the same cost regardless of the
number of print colours.
ENGRAVING ROTARY ENGRAVING
A very intricate process which involves carving the The principle is much the same as standard engraving
logo into the item, producing a permanent form but specialist machinery enables the item to be rolled
of branding. In most cases engraving is performed as is it marked, allowing the branding to cover the
by specialist computer guided laser engraving circumference of the item.
machinery.

IRON STAMPING DEBOSSING
A heated metal dye is pressed into the surface of Debossing is a technique that leaves an impression of
the item which leaves behind an impression. The the logo on an item. A heated, metal plate is applied

impression is then filled with colour. to the surface of the item and when removed it leaves
behind a recessed imprint.

FOIL BLOCKING PVC
Similar to debossing (and using the same machinery), PVC (polyvinyl chloride) is a type of plastic which is
foil blocking leaves an imprint in the item, but the easy to mould and can be produced in many colours.

difference is that it can add colour to the impression. A bespoke mould is created incorporating a logo in
The colour is added by putting a colour foil between various shapes and designs and is then filled with the

the dye and the product. The most popular colours to liquid PVC and left to set and harden. Set up costs are
use are silver and gold. low, allowing small order runs.
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