Page 58 - _Holy Redeemer 35th Annual Women's Day Souvenir Journal_

Community Service Award – 2021

TELISA YANCY President,

American Family Direct

Telisa was named president of American Family Direct in July 2021. In this role, she
oversees the American Family enterprise’s direct-to-consumer companies –

Homesite, The General and CONNECT.

Previously, Telisa served as chief operating officer of American Family’s agency
business since 2019, with primary accountability for the personal, commercial
farm/ranch, and life lines of business, as well as the sales

and claims operations. She joined American Family in 2009 as advertising director in
the Marketing Division and was promoted to vice president of Marketing in 2013 and
chief marketing officer in 2016.

In her Marketing roles, Telisa oversaw all branding, marketing and advertising
activities for the company, including launching the award-winning “Dreams”
campaign in 2011 and its numerous extensions. She also introduced the concept of
inspirational brand ambassadors to serve as “dream champions.”

Prior to joining American Family, she served in sales,
marketing and general-management leadership positions at
several companies, including Ford Motor Co. and Burger
King.

Telisa is a graduate of the University of Illinois and earned
an MBA from Northwestern University’s Kellogg Graduate
School of Business. She currently serves on the boards of
National Public Radio (NPR) and Deluxe Corporation.