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U P W A R D B O U N D
BUDGET
The great thing about this campaign is the affordability of it. Social media is
such a great tool because it's free. We believe that our consistent and
professional content will bring in more engagements and knowledge to our
target audience that it's going to persuade students to join or their parents to
want to sign them up.
The only time when there would be an expense is if a sponsored post is
needed. This can cost from around $15-$60, depending on how long the ad
will be promoted. Ads can be a great way to get on people's radar who are
not following you and are in the target audience.
Once a social media campaign is set, it would be essential to set aside a
budget to possibly hire a team of people who can maintain the social media.
If it is not in the budget, it would be a good idea to hire interns from one of
the local universities to do the work.
B U D G E T 29
