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Company Introduction
The Kontrol Group believe in partnering with our customers to drive sales of our products through your business. We work alongside
you to make sure that we are both able to drive sales and have as much opportunity to deliver on our targets.
We believe that category management is a circular process, and this is driven by the constant evaluation of the sector, effective
consumer targeting, eye catching merchandise planning, detailed strategy development and implementation and continual result
evaluation. By working with you on all of these actions we believer we will build a strong, profitable and lasting business partnership.
For more information on the support we provide such as FSDU’s, product information and more please go to our product support page.
Category Management - Circular process
Category review
Consumer targeting
Merchandise Planning
Strategy Implementation
Result Evaluation
