Page 24 - KCRPCA May June 2019

DRIVING EVENT
JIM RAND
symbol will take its place, thus moving Porsche further into the digital age.
Hold on. Fake news! In fact, it was Porsche itself pulling a Twitter April Fool’s joke on the brand’s faithful. Who knew those Germans had such a sense of humor?
clouded. A popular belief is that one eve- ning in 1952, Mr. Porsche and VW busi- ness associate Mr. Xaver Reimspiess, who is credited for the VW logo, set their ideas down on a table napkin after a few good German biers were consumed. They combined the Coat of Arms of the Free Peoples State of Wurttemberg, the city of Stuttgart, and Wurttemberg-Ho- henzollern. That’s a lot of combining, and a good reason to down a few beers.
Now in the 21st century, it amazes me, with all of the thousands if not millions of other logos out in the world, how many non Porsche owners recognize the badge and the brand.
Post cereals’ red oval, Ford’s blue oval, Coke’s distinct font, Nike’s swoosh, and many more millions are seen around the world daily. But the Porsche shield? Somehow many unsuspected people DO know what it represents.
Often when I am out and about, I will wear one of my Porsche emblazoned jackets, shirts or caps. Once, while duti- fully standing in line at Kohl’s to return one of my wife purchases, the nearing retirement lady assisting me wanted to know if I drove my Porsche today. An- other afternoon, when grabbing a bite to eat at a food truck, the college aged woman behind the counter asked which
Porsche Logo
AHBADGE OF HONOR
eadline news! The iconic Porsche That Porsche badge has been around badge will be changing. In lieu and unchanged for over 60 years. The of the prancing horse, a QR code origination of the badge is somewhat
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