Page 49 - Warehouse Flats Sales & Marketing

We Know How to Throw a Good Party!
While upper-end properties may not be the place for an open house,
but they are perfect for a high-end, invite-only event. From a party sponsored by luxury brands to themed parties (such as the "Great Gatsby"), the
guest list is carefully vetted and the atmosphere strictly monitored. Current owners will often sponsor a party, and they'll invite their own guest list. But the event is never about touring the home or even making it about the home. The event is a soft sell. Even if a guest never buys a property, the buzz from a good party sticks in the mind of sophisticated buyers for a long time.
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