Page 27 - The Hart Of Rums

Original 1804 Key Talking Points
Know and share the following key brand points with trade and consumers alike when presenting Lemon Hart & Son Original 1804:
- Original 1804 holds a pedigree of historical significance being the oldest brand of dark rum in the world today, established over 200 years ago in London, England;
- Original 1804 is the true (and original!) spirit of a British-style dark Demerara rum, cherished by rum drinkers around the world for its rich flavour, bold taste and full-bodied complexity;
- Original 1804 has been award winning throughout the centuries following appointment from the British Admiralty as first official supplier of rum to the Royal Navy (circa 1796);
- Original 1804 is produced at a Single Estate Distillery in Guyana’s Demerara region and is 100% authentic Demerara rum;
- Original 1804’s taste profile is well-balanced, velvety smooth, with complex notes of dark brown sugar, dried exotic fruits, island spices, vanilla, caramel and oak. Hints of English toffee with a heavily-steeped tea finish distinguish Original 1804 rum as uniquely crafted by Lemon Hart & Son;
- Original 1804 is the perfect example of a remarkably versatile
rum that shows pronounced, smooth flavour when mixed with cola.
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