Page 38 - The Green Entrepreneurs
P. 38

BUSINESS MODEL FOR GREEN ENTREPRENEURS | 37


              Value Chain Structure

              It details all the chain of activities that your products or services

              must undertake before the sale. The model should also reflect
              how  your  enterprise  will  utilize  the  chain  to  increase  your

              products' value.

              Revenue Generation


              Revenue  generation  indicates  how  income  will  be  generated,
              the products' sales, the overall cost of creating the product, and
              the profit margin.


              Market Position

              It describes the uniqueness of your green product in comparison

              to  other  traditional  products.  You  also  need  to  identify  your
              competitor and create a killer feature or better service that will
              distinguish your product.


              Business Strategy

              How you maintain a competitive position in the market is key

              to  success.  Identify  a  strategy  that  positions  your  product  or
              service  in  the  market.  You  could  either  begin  with  a  value-
              added  or  low-cost  approach.  You  can  change  your  method  as

              you record business growth.
   33   34   35   36   37   38   39   40   41   42   43