Page 8 - Final Digishield
P. 8
Why Aditya Birla Sun Life Insurance?
• Introduced ULIPs in India in 2001.
• It was the first company to introduce “Doctor at doorstep in underwriting” in 2001
• Industry leader in launching the Free-look option in 2002, for you.
• Pre-issuance verification calling (PIVC) was launched for superior business quality in 2013.
• It was also the first private Sector player to introduce a Pure Term Plan in the Indian market.
• Supported by sales practices, it brought a degree of transparency that was entirely new to the
market.
• Launched DigiShield – first-of-its-kind fully customizable Term Plan in 2021
