Page 4 - 2018-2019-IW-Catalog-Fall_Neat
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OUR PROCESS                                                                                                                                                                                          PR ODUCT  NAME

                                                                                                           STEP  2
                                                                STEP  1
          IS ALL IN THE                                        HAND S ON                                  SHR UB LIFE
             HYPNOTIC.                               No machines are harmed in the making       We start with  plants.  Then  we  add
                                                                                                more  plants.  As  a  final  denouement,
                                                     of Zum Bars. It’s a cold, hard fact that
                                                     machines are cold and hard. They can’t     we  add  even  more  plants.  Here’s  the
         Zum Bars are like people. No two are        bring  the  magical  ingredient  of  juju   breakdown:  plant-based  essential  oils
         alike. Each are perfectly imperfect. A      into the natural soapmaking process.       derived from the world’s great flowers,
         little quirky. A reflection of its natural   Our peeps soak in life’s mojo and pass    roots,  stems,  petals,  bark,  and  seeds
         state,  pure  vibrational  energy,  and           the happiness on to you.             that give every Zum Bar its unmistakable
         the  power  of  plants.  That’s  why  we                                               signature  scent  and  aromatherapeutic,
         don’t  use  big  giant  contraptionators                                                      supernatural abilities.
         to power our soapmaking. Our trade
           secret: we turn to our Zum peeps.


                     STEP  3                                    STEP  4                                    STEP  5
                      MILK  IT                                 THE MA GIC                              MO JO C OMPLETE
          We’re  gluttons  for  goat’s  milk.  It  is   If you believe in real life magic, don’t   After  we’ve  hand  mixed  all  the
          our weakness and shows no signs of         blink for this next part. Saponification.   ingredients  —  with  proper  dance
          waning. That’s because goat’s milk is      Soap nerds (yes, they exist) know it’s     breaks, a few pop locks, and flashdance
          the world’s best kept secret for giving    kind of like fermentation in beer. When    reenactments  —  we  pour  each  batch
          soap a healthy, fatty base that fits skin  all  the  ingredients  come  together,     of  Zum  Bars  into  wooden  molds.  But
                     like a glove.                   the  soap  gets  drunk  on  a  beautiful    before  the  soap  firms,  we  add  the
                                                          by-product called glycerin.           rainbow  of  signature  swirls  that  make
                                                                                                  each Zum Bar its own masterpiece.




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