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DOMINO’S PIZZA GROUP January 2018 v1.0

3.2 GRAPHICS

APPROVED PRODUCE PHOTOGRAPHY
Vinyl applied wall graphics provide a key opportunity to
convey a bold brand message to our customers. These
must always be selected from the latest catalogue of
approved images, and can be arranged in a variety of
ways to suit project specific requirements:

• Icon (colour)
Slogans and icons engage the customer using trivia with
a fun twist, whilst also delivering key brand messages. Text
includes facts & figures about the history of the brand and
technological advances. Multiple icons can be arranged
in a composite format, using bold, vibrant colours to create
contrast and visual impact.

• Icon & Fresh Produce

Combination of key brand messaging and slogans with APPROVED ICONS
fresh produce images to display our confidence in our 1. 6c. 10. 14a. 14e. 21.
food provenance and pizza quality. The natural colours 2. 22.
inject a sense of fun and freshness. 3a. 15.
11.
3b. 14b. 16a.
• Icon (chalkboard) 6d. 16b.
4a. 12.
7a. 17a.
Key icons can also be isolated in white and set against 4b. 14c. 17b.
a dark grey chalkboard effect background. This creates 7b.
a more focused visual impact and the monochromatic 5. 13a. 18.
scheme balances the vibrant colour of the full icon and 19a.
produce images. 6a. 8.

9. 14d. 19b.
For information on the current catalogue of brand graphics 6b. 13b.
and marketing content, please contact the approved 20.
suppliers.

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