Page 9 - World Airnews September 2020 Edition

NEWS CHARTER

PREMIUM PRIVATE

JET CHARTER

PROVIDER LAUNCHED

irectional Aviation recently

Dannounced the launch of FXAIR,
the newest member of its family of pri-
vate jet travel providers, which will spe-
cialise in premium on-demand charter.
As more people consider private jet
travel to minimise their risk of exposure
to the corona virus, charter - which
provides more than 65% of all managed

private flight time - is becoming increas-

ingly attractive. Headquartered in New

York, FXAIR provides charter on demand
to those looking for entry into private
jet travel.

“We pride ourselves on anticipating

the needs of flyers and moving swiftly

to present them with ideal options
once they are ready to act,” said Kenn

Ricci, principal of Directional Avia-
EMIRATES LAUNCHES tion. “Increasingly, we are finding that

individuals and businesses appreciate

the on-demand charter model for the FXAIR has launched with a collection are a large number of people who
AIRBRIDGE TO LEBANON flexibility it affords them, but they desire of super mid cabin, large cabin and can afford to fly privately but do not.

Approximately 90% of individuals with

ultra-long range aircraft including the
access to a more consistent network of
premium aircraft. With the addition of Bombardier Challenger 300 and the a net worth of $10 million or greater

Emirates has already been supporting disaster relief efforts FXAIR to our family of flight providers Global Express. These second generation do not fly privately, leaving a large

in Lebanon through the dispatch of several charter flights and operators, we meet that need and Flexjet aircraft will only be available for untapped market.

carrying food, clothing and medical supplies donated can say that, no matter how people pre- premium charter through FXAIR. A combination of factors has now

by various grassroots organisations in the UAE fer to fly, we have a solution for them.” FXAIR has access to a network of indi- made private aviation appealing to

Headquartered in New York City, vidually curated premium aircraft from more travellers including concerns

humanitarian partners. from all corners of the globe have been FXAIR is led by aviation industry veteran some of the industry’s most respected about sharing closed spaces with others

For every donation, cargo capacity will sending their support to Lebanon and we Gregg Slow, who is FXAIR President. and safe flight providers. All aircraft op- during the pandemic, airline service

n the wake of the Port of Beirut ex- be provided for humanitarian organ- are proud to facilitate a means for them Slow has held senior positions at other erators within the FXAIR network have cutbacks; reduced commercial flight

Iplosions which have devastated many isations to transport critical medical to tangibly and proactively assist the private jet travel firms including XOJET to meet strict Covid-19 precautions to frequencies and airline route changes
Lebanese people with relief and recovery
parts of Lebanon's capital city, Emirates equipment and supplies, food and other efforts on the ground during this difficult and NetJets. Most recently, he served as ensure passenger safety. that do not meet traveller needs. These

has begun making sure that critical emergency relief goods directly to Beirut ti me." president of the Americas at PrivateFly, “Charter is the most common form factors, when combined with private

through Emirates SkyCargo.

aviation’s traditional benefits, are at-

emergency relief aid reaches the hundreds “Through the Emirates Airline Foun- Directional’s international on-demand of private jet travel, yet I’ve heard even tracting more of this untapped market

charter provider.
Additionally, Emirates SkyCargo will fur-

of thousands of people affected by the ther contribute by providing a 20% reduc- dation, the airline supports over 30 hu- frequent charter clients express dis- to private jet travel.

appointment with the aircraft offered,

“Having spent my entire career in

blasts. tion on air freight transportation charges manitarian and philanthropic projects in private jet travel, I believe FXAIR fills inconsistency of available aircraft types, “Launching a premium charter com-

Emirates SkyCargo has ramped up its for approved shipments, underscoring its 16 countries around the world. Over the a genuine need in the market that is their condition and unexpected, hidden pany in the middle of the Covid-19 pan-

freighter operations to Lebanon - dedicat- commitment to expedite emergency relief years, Emirates has supported humanitar- not currently being addressed by other fees,” said Slow. demic really demonstrates the strength

ing over 50 flights to provide an airlift to efforts to Beirut. ian flights in partnership with the Airbus providers,” said Slow. Principal Ricci said, “We have heard of the Directional Aviation family of

the country. HH Sheikh Ahmed bin Saeed Al Mak- Foundation, and since 2013, Emirates “As more businesses, individuals and that the rest of the charter industry is brands, as well as our leadership’s belief

In addition the airline is appealing to toum, chairman and chief Executive of A380 ferry flights have transported over families choose to fly privately, espe- trying to ‘democratise’ private jets. We that the time to act is right now,” said

people around the world to donate cash Emirates airline and group said, "The 120 tonnes of food and vital emergency cially in today’s COVID-19 world, there see it very differently. We see clients Andrew Collins, CEO of FXAIR.

or pledge their Skywards Miles, through a world is banding together to stand in equipment to those in need,” he said. is a new requirement for a refined and who appreciate the ‘private’ in ‘private “Originally, the plan was to introduce

dedicated, secure and convenient portal solidarity with Lebanon, providing urgent Emirates have been serving Lebanese reliable charter experience that exceeds aviation’ and aren’t willing to compro- FXAIR in the fourth quarter of this year.

via the Emirates Airline Foundation. relief and immediate recovery support skies and communities since 1991. Emirates what often is available in the traditional mise on quality or safety. Once charter When the pandemic began, we talked

For the next three months, the Emirates to those affected by this tragic disaster. operate two daily flights to Beirut utilising charter market setting.” clients fly with FXAIR, they won’t want with our clients, providers and part-

Airline Foundation will in turn directly Emirates supports the UAE's ongoing the Boeing 777, with plans to add further to go back -especially with the innova- ners, and it became clear that

co-ordinate shipments of urgent food, med- humanitarian efforts to support Lebanon frequencies. FEATURES tive enhancements we plan to imple- there was a pressing need for us to

ical supplies and other much needed items and is committed to bolster its global To find out more, visit: FXAIR has a number of features in ment in the future.” accelerate our launch. That’s why we’re

with a range of NGO partners to make sure emergency response to ensure that it http://www.emirates.com/ addition to premium aircraft. It is making this announcement. We are

that these donations reach those in need can support organisations which provide standwithlebanon app-enabled, digitally-based and FXAIR BEGINS SERVICE ready to serve clients throughout this

in a swift and transparent manner. Work is urgent care, shelter, food and medical To donate visit: on-demand, all without any upfront Research compiled and analysed by unique summer, the holiday season

already underway to mobilise recognised support to the Lebanese people. People https://www.emiratesairlinefoundation. financial commitment. McKinsey & Co. has showed that there and beyond.” Q

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