Page 58 - World Airnews Magazine April 2020 Edition

CHARTER

VERTIS AVIATION CARBON

OFF SET PLEDGE

Vertis is taking an innovative approach by receiving funding, the reasons for selec-

varying the organisations it will contribute tion, and the amount of metric tonnes of

ertis Aviation, the Switzer- funds to. carbon emissions offset each month will

Vland-based bouti que charter “We have decided to choose a different also be issued.

company, is introducing a carbon offset project each month. This gives us the A new eye catching, double-leaf logo will

programme which commits to offse�ng opportunity to make sure the donations highlight the scheme as Vertis encourages

100% of carbon emissions generated by are directed towards real issues that clients to make an additional contribution,

charter flights it arranges. correlate to our client movements. For as well as offset emissions each and every

The programme, named VA Footprints, example, we often fly clients in and time they fly.
ensures that customers on each charter around South America and know that “We want to make our customers think

flight, no matter its route or distance, will unimaginable amounts of the rain forest about this issue. We know they need exec-

have the associated greenhouse gas emis- are currently being destroyed, so would utive aviation to support their business, but

sions offset at no expense to them. Vertis select a Brazilian carbon offset project we want them to be aware of its negative

will pay the full carbon credit amount, on focused on reforestation. Our business environmental impact, and what they can
behalf of the customer, to demonstrate its has always been client driven, this is do to reduce it. Our customers are invari-

commitment to a lower carbon aviation just an extension of that philosophy,” ably powerful and influential people, so

future, and the importance it gives to the explained Buchanan. we ask them to influence others to make a

growing climate crisis. “This is an essential time for the future of difference too.”

VA Footprints was launched in March. the planet. We cannot wait until every air- Vertis has taken inspiration for VA Foot-

“We know the aviation industry is com- craft is flying SAF, or being electrically pro- prints from fellow industry professionals
mitted to reducing its carbon footprint pelled. The problem is clear and present, including Farnborough Airport which op-

but as concerns about climate change and we want to do something immediately. erates carbon neutrally and the industry’s

grow private aviation continues to garner We believe the issue is more important Sustainable Aviation Fuel coalition which

attention for the amount of CO² emissions than just signing up to a carbon offsetting aims to tackle the challenge of sourcing,

it generates. We recognise we are part organisation and that funds should be delivering and uplifting SAF.

of the problem and want to take a step, directed to projects that are making a dif- “These leading companies have motivat-

albeit small, towards being part of the ference now,” reiterates Buchanan. ed us, and we hope that our initiative will

solution,” said Catherine Buchanan, COO To support the initiative Vertis will issue stimulate industry colleagues to follow our

Vertis Aviation. a monthly newsletter detailing the projects footprints,” said Buchanan. Q

World Airnews | April 2020
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