Page 30 - issuu’s digital-publishing toolkit

5.1 OPTIMIZING YOUR POSTS FOR EACH SOCIAL MEDIA PLATFORM
When in Rome ...
Now that you have a general idea about being social, let’s
talk speci cs. Here are tips
and tricks to optimize your content for several of the top platforms. Note that it’s better to be consistent on one or two social channels than to spread yourself too thin across many. For starters, sign up and secure your username with all the ones you may one day use. Then, let any you won’t use right away
sit dormant until you have the bandwidth to expand.