Page 28 - issuu’s digital-publishing toolkit
P. 28
5. GROWING YOUR AUDIENCE AND ENGAGING WITH THEM ON SOCIAL MEDIA
Evangelism
is your friend.
After distributing your publication far and wide, it’s time to grow your audience and make sure you keep those eyeballs with every new issue. Engaging via social media will have them licking their chops for more. A single Instagram post or a series of carefully planned tweets can mean the di erence between a few hundred and a few thousand publication views. Of course, choosing which platform to use, as well as what and when to post can be pretty overwhelming. In the following two sections, we’ll break this all down so you can #slayitonsocial.
