Page 5 - Modul Digital Pengantar PR 2

M a t a K u l i a h : PENGANTAR PR DASAR-DASAR PUBLIC RELATIONS
RELATIONSRELATIONS

Daftar Isi

Kata Pengantar ................................................................................................................. ii

Daftar Isi ......................................................................................................................... iii

1. Tujuan Materi Pembelajaran ..................................................................................... 1

2. Pendahuluan .............................................................................................................. 2

3. Uraian Materi ............................................................................................................ 2

a. Sejarah Public Relations ....................................................................................... 3

b. Manajemen Public Relations ............................................................................... 4

c. Program Public Relations ..................................................................................... 5

d. Khalayak Public Relations .................................................................................... 6

e. Opini Public Relations………………………………………………………….. 7

f. Krisis Public Relations…………………………………………………………. 8

4. Latihan Mandiri ........................................................................................................ 10

5. Rangkuman ................................................................................................................ 11

6. Tugas Terstruktur ..................................................................................................... 11

7. Daftar Pustaka .......................................................................................................... 11

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