Page 45 - P4403.14_V96_YOUROTC_Book SEPTEMBER_2024 NI PRINT
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DENTAL  45















                IT TAKES LIGHT A BILLION TIMES BRIGHTER THAN THE SUN…
 SENSODYNE      AND A MACHINE THE SIZE OF 8 FOOTBALL PITCHES…

 REPAIR &       TO SEE HOW DEEP OUR NEW FORMULATION GOES

 PROTECT –

 ADVANCED

 SCIENCE,

 DEEP REPAIR *







 The optimised formulation of Sensodyne Repair & Protect Deep Repair contains NovaMin technology:
      Builds a strong and deep repairing  layer inside the tubules of sensitive teeth
 *
      Clinically proven for long-lasting protection  against dentine hypersensitivity 2-4
 **
 *forms a protective layer over sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.
 **with twice-  daily brushing
 Discover the science of sensitivity  Proven by science Sensodyne Repair & Protect Deep Repair
 For the first time, using the Synchrotron machine at the European Synchrotron Research Facility in Grenoble,    The #1 dentist recommended toothpaste brand for sensitive teeth †
 France, we have been able to visualise how Sensodyne formulations affect dentine occlusion over a period of time.
                               SENSODYNE REPAIR & PROTECT - ADVANCED SCIENCE, DEEP REPAIR*
 Visualisation of deep tubule occlusion 1


 PROVEN BY SCIENCE,
 PROVE IT IN LIFE
 FIND OUT MORE BY REGISTERING TO
 WWW.HALEONHEALTHPARTNER.COM



 This visualisation shows the average occlusion depth computed over 2-3 samples per
 formulation (~1500 tubules/sample) assuming continuous occlusion from the top.
 References: 1. In vitro report number G7322/014; Occlusion depth measurements and visualization of Sensodyne
 Repair & Protect Deep Repair using synchrotron X-ray Tomography and Focused Ion-beam Scanning Electron
 Microscopy; 2020. 2. C Hall et al. J Dent 2017; 60: 36-43. 3. Haleon data on file, RH01748. Nov 2013. 4. C Hall et al.
 J Dent Res 96 B: 062 BSODR, 2017.  †64% of 200 surveyed dentists, 2022 (contact mystory@haleon.com for verification)
                 *forms a protective layer over sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.
 Trademarks are owned by or licensed to the Haleon group of companies. PM-UK-SENO-22-00030







                    28%

                    POR

                                                                                        Buying
                                         Product                                   Size  Price/  RRP  POR    Pip Code
                                                                                                    %
                                                                                        Single
                                         SENSODYNE
                                                     SENSODYNE TP COMPLETE ORIG   75ML 75ml  £1.27  £2.12  28%  373-3474





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