Page 18 - P4403.14_V90_YOUROTC_Book MARCH_2024_PRINT

18 IN THE KNOW: LOWER GASTRO (GI) CATEGORY
18 OWN BRAND
In The Know:

Gastro (GI) Category

The gastro category is a key player in the pharmacy OTC portfolio with customers coming to you for
advice and treatments for a range of common lower GI conditions varying from IBS, wind and bloating,
diarrhoea, and constipation.
Pharmacy is perfectly positioned to offer advice surrounding digestive discomforts so it is important that
both pharmacists and counter staff keep up to date with the relevant information surrounding symptoms
and remedies.
Keeping up to date and knowledgeable on common conditions will give your customers the confidence to
keep returning to you for their OTC purchases.

Category breakdown

The Lower GI category holds a prominent
share within OTC and there are a wide variety
of products and brands available for self-
selection. 23%
29%
If we look at the breakdown of the lower GI
category, it’s split into 4 main subcategories,
as shown below you can see Antidiarrheal is
one of the larger categories, followed by Anti
Haemorrhoids, Laxatives and then IBS. This
should give you an indication in how much
space to give each of the subcategories within 13%
your fixtures. Make sure you range a good
selection of choice within each subcategory,
don’t forget to include some own brand items.

*Based on internal data.
35%
Anti Haemorrhoids I.B.S.

Antidiarrhoel Laxatives / Diuretics

We recommend

An effective
range of
treatments
to relieve and
help prevent

gut symptoms
reoccurring.