Page 79 - P4403.14_V85_YOUROTC_Book OCTOBER_2023[Digital Test]

80 PERSONAL CARE PERSONAL CARE 81

IT TAKES LIGHT A BILLION TIMES BRIGHTER THAN THE SUN…
SENSODYNE AND A MACHINE THE SIZE OF 8 FOOTBALL PITCHES…

REPAIR & TO SEE HOW DEEP OUR NEW FORMULATION GOES
PROTECT –

ADVANCED

SCIENCE,

DEEP REPAIR *

The optimised formulation of Sensodyne Repair & Protect Deep Repair contains NovaMin technology:
Builds a strong and deep repairing layer inside the tubules of sensitive teeth
*
**
Clinically proven for long-lasting protection against dentine hypersensitivity 2-4
*forms a protective layer over sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.
**with twice- daily brushing
Discover the science of sensitivity Proven by science Sensodyne Repair & Protect Deep Repair
For the first time, using the Synchrotron machine at the European Synchrotron Research Facility in Grenoble, The #1 dentist recommended toothpaste brand for sensitive teeth †
France, we have been able to visualise how Sensodyne formulations affect dentine occlusion over a period of time.
SENSODYNE REPAIR & PROTECT - ADVANCED SCIENCE, DEEP REPAIR*
Visualisation of deep tubule occlusion 1

PROVEN BY SCIENCE,
PROVE IT IN LIFE
FIND OUT MORE BY REGISTERING TO
WWW.HALEONHEALTHPARTNER.COM

This visualisation shows the average occlusion depth computed over 2-3 samples per
formulation (~1500 tubules/sample) assuming continuous occlusion from the top.
References: 1. In vitro report number G7322/014; Occlusion depth measurements and visualization of Sensodyne
Repair & Protect Deep Repair using synchrotron X-ray Tomography and Focused Ion-beam Scanning Electron
Microscopy; 2020. 2. C Hall et al. J Dent 2017; 60: 36-43. 3. Haleon data on file, RH01748. Nov 2013. 4. C Hall et al.
J Dent Res 96 B: 062 BSODR, 2017. †64% of 200 surveyed dentists, 2022 (contact mystory@haleon.com for verification)
*forms a protective layer over sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.
Trademarks are owned by or licensed to the Haleon group of companies. PM-UK-SENO-22-00030

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Case Buying POR
Product Size RRP Pip Code
Size Price/Single %
SENSODYNE
PRONAMEL 6+KIDS TP 12X 50ml 12 £1.29 £2.54 39% 336-6531
Up To PRONAMEL TOOTHBRUSH SOFT 12X1 75ml 12 £2.73 £3.49 39% 325-7482 Designed to
£1.77
1
keep skin
320-7859
27%
PRONAMEL DAILY PROT TP 1X75ML
12
£4.50
£2.57
39% PRONAMEL TP MULT ACTION 1X75ML 75ml 12 £2.57 £4.50 31% 388-4822 healthy & Product Size Case Buying RRP POR Pip Code
343-8728
31%
£4.50
75ml
soft
PRONAMEL WHITENING TP 1X75ML
12
SENS RAPID RELIEF MD 75ML
£2.86
%
POR SENS RAPID RELIEF WHITNG MD 75ML 75ml 12 £3.05 £5.00 31% 404-6991 HUGGIES 48 Size Price/Single £1.00 21% 419-3124
404-7205
75ml
£5.00
12
27%
Natural Biodegradable Baby Wipes
SENS SENSITIVITY & GUM 75ML
£0.66
12
75ml
£5.00
409-8331
28%
£2.98
12
R&P WHITENING 1X75ML 75ml 12 £3.50 £5.75 27% 370-8682 Natural Care Baby Wipes 56 10 £0.79 £1.15 18% 322-1355
REPAIR & PROTECT EF TP 1X75ML 75ml 12 £3.29 £5.75 31% 370-8708 Extra Care Pure Baby Wipes 56 8 £1.33 £2.00 20% 407-5289
REPAIR & PROTECT TP 1X75ML 75ml 12 £3.50 £5.75 27% 359-4702 Pure Baby Wipes 56 6 £0.64 £0.95 19% 354-6918