Page 23 - P4403.14_V92_YOUROTC_Book MAY_2024 NI

IN THE KNOW: FOOT CARE 23
HEALTHCARE 23
In The Know: Foot Care

1. Sub Category 2. Brand

Group products withing the same Next, block products within sub
sub category together categories by brand

3. Size, Format, Specific need
state etc Good practice for merchandisng footcare will help
your customers choose the right product for them.
Lastly, separate by any other specific By following these merchandising rules, you will
call out support ease of shop.

ATHLETES FOOT

BLISTER Leading brands and 16.00%
14.00%
NAIL CARE Best selling products 12.00%
FOOT SKINCARE Share of Sales by Brand
There are a number of leading 10.00%
VERRUCA brands within the Foot care category 8.00%
and each of those fall within the 6.00%
CORN/CALLOUS/BUNION different sub categories so its worth

Source : Circana we 17.02.2024 checking to make sure you have 4.00%
every sub category covered. Big 2.00%
brands will elso help sign post to foot 0.00%
care and direct customers into this
Category. Canesten Daktarin Lamisil Bazuka Scholl Compeed Curanail Daktacort Numark Carnation Flexitol Excilor Mycota Wartner Okeeffes Nailnew Snowfire CCS Wartie Epitact Profoot

Own Brand

Choosing to stock an own brand such as
Numark can play a pivotal role within your
category representation and ultimately
your potential sales turnover. Considerably
cheaper than the branded option, Numark
Foot Care products will offer a more price
conscious alternative for customers,
whilst still retaining product quality.Our
Numark Own brand team have worked
hard to develop a fantastic key range of
Foot Care accessories to support your
category offering. 1
Pair
Numark Own Brand price list
available on pages 79-92