Page 19 - P4403.14_V85_YOUROTC_Book OCTOBER_2023[Digital]29_09

HEALTHCARE 19
18 I N TH E K N O IN THE KNOW: GASTRO (GI) CATEGORY 19
18 HEALTHCAREW: GASTRO (GI) CATEGORY
In The Know:

Gastro (GI) Category Managing the category

The category should cover a range of products to support common conditions that can
be treated with over the counter medicines such as heartburn and indigestion, diarrhoea,
constipation and haemorrhoids.
The gastro category is a key player in the pharmacy OTC portfolio with customers coming to you for advice As well as the core gastro-intestinal category, there are often also a selection of more
and treatments for a range of common upper and lower GI conditions.
naturally derived products to support overall gut health that will often sit within your
Pharmacy is perfectly positioned to offer advice surrounding digestive discomforts so it is important that vitamins, supplements and alternative remedies category.
both pharmacists and counter staff keep up to date with the relevant information surrounding symptoms and
remedies. To help keep up to date with the latest guidance surrounding common GI conditions, sign into our
online training library via www.numarknet.com/training

Category breakdown

The GI Category holds approximately 10% of the
total medicines category according to internal Location, location
space allocation data. There are a wide variety of
products available for self-selection. 19% 11% The GI category sits within
your GSL and Pmeds bays.
If we take a look at the breakdown of the It is useful to dual site fast
category, it’s split into five main subcategories. acting heartburn relief such
as antacids in prominent
areas of the pharmacy
19%
Anti diarrhoeal like the counter unit or
clip strips as this will drive
impulse purchases for those
Anti Haemorrhoids
customers who are in search
of quick relief on the go.
I.B.S.
8% When merchandising the GI
Indigestion category, always lead with
indigestion and heartburn as
43% this is the most prominent
Laxatives / Diuretics subcategory and the one
customer’s are likely to use
to navigate the pharmacy.
*Figures based off internal data Always lead with the beacon
brands to help customers
find the subcategory they
are in search of quickly and
We recommend efficiently.
Here's an example of a
planogram we would suggest
Fybocalm to implement

A new effective
range of

treatments
to relieve and
help prevent
gut symptoms
reoccurring