Page 19 - P4403.59-V59_Numark Pharmacy Magazine Jan 25 PRINT - FLIP
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2. Craft Content That Resonates
with Resolutions
January is health season, so align your content
with themes that support your followers' goals.
Wellness tips, medication reminders, and even
gentle self-care suggestions can all resonate
strongly now.
• Try a weekly “Resolution Check-In” post to
1. Set Clear, Measurable Goals encourage followers to share their progress
in the comments. Highlight products or
The new year is all about setting goals, services that make it easier for customers
to stick to their New Year’s health goals—
so why not start with your social media? like Numark’s Own Brand range. This line
Think about what you want to achieve in offers over 350 pharmacy-focused products
Q1—do you want to increase comments exclusive to Numark members, from
by 25% or get more shares on posts vitamins to pain management solutions like
about in-store services? Setting specific, muscle rubs and ibuprofen, ideal for those
measurable targets can guide your kickstarting new gym routines in January.
Make it easy to help your customers stay
content and keep your team motivated. committed to their health resolutions!
• Pro tip: Create a simple checklist of
social media goals, like “20% more
comments on wellness posts” or
“10 new followers per week.” Align
these goals with Numark services to
reinforce the support you offer your
customers.
4. Use Interactive and Visual
Content to Boost Engagement
Interactive content is key to stopping the
scroll. Videos, eye-catching graphics, and
especially short, digestible “How- T o” clips are
great ways to share tips on seasonal health
Showcase products that support common
3. Ask Followers to Share Their topics while encouraging likes and shares.
•
Health Goals health resolutions or demonstrate how to
or immune boosters. And if you’re offering
Invite followers to comment on their health use them—like winter wellness products
resolutions, whether it’s to eat healthier, specific services, use this opportunity to
exercise more, or manage stress. A simple promote them with visual content. Numark
post like “What’s your health goal for
services forward, providing members with
2025?” can spark interaction and help you supports pharmacies in driving clinical
understand what matters most to your guidance to run NHS and private services.
community. Share a post that educates followers on
• Use Instagram Stories se Instagram how these services can benefit them.
Stories to create polls or question stickers,
asking customers to share their New
Year's resolutions or challenges. Then link
back to helpful items from our branded
OTC range on the Numark eShop—such
as sleeping aids for those aiming to get a
full night’s sleep or skincare products for
anyone focusing on self-care this year.
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P4403.59-V59_Numark Pharmacy Magazine Jan 25 PRINT.indd 19
P4403.59-V59_Numark Pharmacy Magazine Jan 25 PRINT.indd 19 10/12/2024 09:22:10
