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A quick digital tidy-up If you have a website,
can go a long way click around it like a

If you’ve not looked yourself up online in a patient would
while, here are a few quick checks you can
make. None of them take long, but they could Is everything working? Are service details up
make all the difference to how confident to date? Are team members listed who’ve
someone feels about contacting you. long since moved on?

Google your practice name Why it matters

See what comes up. Is the name, right? Are
the contact details correct? Do the opening especially for
times reflect your current hours?
dispensing practices

Click into your Google Business Profile Your patients trust you with more than just
their care they rely on you for convenience,
If you haven’t claimed it yet, it’s free to do continuity, and advice that fits their lives.
and gives you control over what’s shown — That trust starts face to face, but it’s
including photos, reviews and service info. reinforced every time a patient finds you
online and gets the right information, first
time.
Check your NHS website profile As we said in August, reputation isn’t just
It’s often overlooked, but it’s a trusted source word-of-mouth anymore. And now more than
for patients and professionals alike. Make ever, visibility is part of good service.
sure your services, contact details and
dispensing status are all accurate. So, if you’ve already taken steps to manage
your reviews great. The next step is just
making sure the information surrounding
Check how you appear on Google Maps those reviews tells the full story. Because

Especially important in rural areas where when it does, patients feel reassured,
confident, and valued. And that’s exactly the
postcodes can be misleading. Is the pin in the kind of care you’re known for.
right place? Does it lead patients to the right
entrance? If your dispensary is showing up
in the wrong spot online, you can request a
correction:

• Google Maps: Search for your location,
click Suggest an edit > Wrong pin location
or address, and drag the pin to the correct
place before submitting.
• Apple Maps: Tap the location, scroll down
to Report an Issue, and choose Location
on map is wrong to reposition the pin.
• Changes usually take a few days
to be reviewed and applied. If you’re
fixing multiple listings, submit each
one separately for the best chance of
approval.

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