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18  IN THE KNOW: OILATUM







                    Discover



                    EXPERT SKINCARE






                   For dry, irritated and eczema prone skin




                                   Introducing the Oilatum Adult range



                                                                 Reasons to Recommend oilatum
                             Product       Size        Type
                                                                    The UK Number 1 brand in Bathing and Number 2 brand in
                                        Adult range                 Kids*
                                                                    Trusted and recommended by families, HCPs and
                                                                    Pharmacists
                                                                    Award winning products endorsed by the British Skin
                           Oilatum Bath   150ml                     Foundation
                             Formula      300ml
                                                                  *Medicated Skincare IRI data to 52 W/E 20/01/2024

                                                                 Nearly 2/3 of adults and children in the
                           Oilatum Soap   100g
                              Bar                                UK experience skin conditions.*
                                                       Daily
                                                                 * T&R Data on file: Honeycomb Market Penetration Data

                           Oilatum Scalp
                           Anti-Dandruff  100g
                            Shampoo






                             Oilatum      150ml
                             Cream        500ml
                                                                  The role for emollients when treating


                             Oilatum                              dry and eczema prone skin conditions.
                            Emollient
                            Shower Gel    150ml
                            Fragrance-                            In line with NICE guidance, Complete Emollient Therapy
                              Free
                                                                  (CET) is recommended. This included using emollients
                                                    Treatment     for washing, bathing and moisturising even when the
                                                                  skin is clear and is the most important part of eczema
                                                                  treatment.**
                             Oilatum
                           Emollient Bath  500ml
                                                                  A Complete Emollient Therapy regime provides
                                                                  optimum benefit** and may: • Reduce the severity and
                                                                  frequency of flare ups • Reduce the need for topical
                                                                  steroids • Result in fewer visits to the GP** • Reduce the
                                                                  need for more expensive treatments**
                           Oilatum Plus
                            Antiseptic    500ml
                           Bath Emollient                         British Association of Dermatologists. Patient Information Leaflets – Atopic Eczema. Available from http://www.bad.org.uk/for-the-public/patient-information-
                                                                 leaflets/atopic-eczema/?showmore=1&returnlink=http%3a%2f%2fwww.bad.org.uk%2ffor-thepublic%2fpatient-information-leaflets#.Wa6fRrKGOUk. Accessed
                                                                 on 05/09/17.
                                                                 ** NICE Clinical Guidelines 57. Atopic eczema in under 12s: diagnosis and management. December 2007. Available from http://nice.org.uk/guidance/ch57.
                                                                 Accessed on 05/09/17
                                        For our full range of products and for more information:
                                                          www.oilatum.co.uk
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