Page 78 - P4403.14_V94_YOUROTC_Book JULY_2024_PRINT
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78 PERSONAL CARE
No.1
N o .1
Toothbrush Brand in
Independent Pharmacy *
*IRI 4 w/e 10th June 23, Manual Toothbrushes Unit/ Volume/ Value Share of Category, Chemist excl BT SD & WL.
Buying Trade POR
Product Size Price/ RRP Offer % Pip Code
Single %
WISDOM
Wisdom Regular Medium Triple Pack 1 £0.68 £1.49 25% 45% 233-4217
Wisdom Regular Firm Triple Pack 1 £0.68 £1.49 25% 45% 233-4225
Wisdom Regular Medium BIGIF Twin Pack 1 £0.57 £1.00 29% 32% 273-9340
Wisdom Fresh Effect Coolmint Mouthwash 500ml £0.88 £1.49 15% 29% 334-5253
Wisdom Fresh Effect Freshmint Mouthwash 500ml £0.88 £1.49 15% 29% 334-5261
Wisdom Clean Between Flossers 1 £0.60 £1.00 29% 28% 347-7528
Wisdom Step by Step 0-2 Kids Toothbrush 1 £0.66 £1.29 27% 39% 309-8985
Wisdom Step by Step 3-5 Kids Toothbrush 1 £0.67 £1.29 27% 38% 309-8977
Wisdom Step by Step 6+ Kids Toothbrush 1 £0.66 £1.29 28% 39% 309-8969
Wisdom Step by Step 4+ Kids Toothpaste 75ml £0.61 £1.49 44% 51% 372-2337
